John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. How do you think market research should be adapted to the changes in the [...]

Men are more impulsive and they seek more premium products than women in the shopping process, according to a study of Kantar Worldpanel also reveals other interesting findings. Women in charge of the household budget Therefore, men are more consumers of leading manufacturers brands from (39,4% of men spending was related to leading manufacturers against [...]

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