Very interesting reading in The Economist about the incredible value of data on the web, and how companies like Google, Amazon, Facebook, Zynga or EBay exploit data to convert it in one of their competitive advantages: “these new companies have built a culture, and the processes and the technology to deal with large amounts of data, that traditional companies simply don’t have”.

You can read the complete article.

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

How do you think market research should be adapted to the changes in the consumer ? We would be happy to hear your opinions.

Men are more impulsive and they seek more premium products than women in the shopping process, according to a study of Kantar Worldpanel also reveals other interesting findings.

Women in charge of the household budget

Therefore, men are more consumers of leading manufacturers brands from (39,4% of men spending was related to leading manufacturers against 38,8% of women spending). In their quest for control of family budgets women are however more likely to buy distribution brands (packaged without fresh food and cleaning products). Women take 33,8% of their budget to these marks where each represents only 32,1% in men budget.

When dividing a shopping list up, there are no big changes compared to 2007. Nowadays, men are ordering products easier to buy, prepare and consume as drinks, milk, fruit and sausages, while women baskets are plenty of frozen, perishable, and other products from segments that require further processing such as meat or fish. Cleaning products also remain something of them.

Men have less patience in the purchase process

Moreover, while men seek a more comfortable and convenient shopping and show preference for hypermarkets, where they can purchase the entire purchase once, purchases of women are concentrated in more channels positioned in price but also on “expert” purchases. As managers of the family budget, women visit more channels, compare and find the best options, come closer to supermarkets, the discount channel but also they go to convenience stores and specialists.

Women remain responsible for the purchase

Despite the economic crisis is changing shopping habits in Spain, women remain responsible for making the purchase, according to analysis of Kantar Worldpanel: housewives are still spending 82,5% of all budget on food and drugstore in 2009.

One of the biggest changes in shopping habits that have been detected lately is the control of the family budget by buying smaller but more frequent. Data show that this change is promoted by the female population and, although men also reduced their average annual expenditure over 2007, it was so outstanding that female spending contraction. Moreover, men reduced the size of their shopping baskets and continued to decrease their frequency of purchase (one day less per year), making them more alien to the new forms of consumption resulting from the crisis.

Source

Welcome to Gather Estudios.

In this page you can find information about our activities. We hope you find it useful.

You can also visit Gather Estudios website in spanish.