It has published a list of the living standards of various countries. The ranking is based on health indicators, political environment, economic dinamism, education and quality of life. Finland leads this classification as the country in the world with best life level. More information here.

With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics does not give a clear indication of how audiences differ. Engagement in these channels is personal and depends more on psychographic characteristics. According to ExactTarget’s “Subscribers, [...]