The use of social networks and Web 2.0 increases by 82% in one year
According to Nielsen figures for December, the time spent on social networking sites like Facebook and Twitter increased 82% during 2009. Facebook was the number one social network with 206.9 million unique visitors in that month, equivalent to 67% of the users of social media worldwide.
According to research, in December visitors spent an average of 5h 35min social networking sites, compared with 3h 4min that happened during the same period last year. The study is based on Web surfing habits in the U.S., the UK, Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy.
Australians spend more time on social networks
The Australians are the ones who spent more time on social networking sites, with an average of 6h 52min per month. Followed by USA and the UK, where users spend little more than six hours per month in this type of media. Although Japan is second in number of users of social media, users in this country spend only half of 2h 50min per month in social networks and blogs, according to statistics.
Strong growth in U.S. users
The U.S. was the largest online population in the study, with 142 million users accessing social media. The average time spent on Twitter in the U.S. increased by 368% over the previous year, while the time spent on Facebook was increased by 200%.
Twitter social network remains the fastest growing in the U.S., according to figures from Nielsen-year. The microblogging service claimed to have received 18.1 million unique visitors in December, a huge 579% increase over the 2.7 million unique users with those who had the previous year. However, the numbers of unique users of the site is decreased by 5% the previous month.
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